It would be best if you decided whether to improve those pages and add more internal links pointing to them or remove them altogether. These elements must be optimized to earn organic traffic, improve search engine rankings, and ensure better visibility. On-page SEO deals with optimizing individual web pages to improve their search engine rankings and user experience. Technical SEO involves optimizing the technical aspects of your entire website.

Link accessibility

For example, you can see these results with the metadata when you search on Google. To maximize your click-through rate, ensure the metadata is optimized and close to your written content. Tools like AIOSEO’s on-page content analysis features create a report instantly based on your existing content to suggest improvements, SEO scores, and new ideas. Link building is generally considered an Off-Page SEO strategy. However, internal linking, since it’s part of your content creation process and is on the webpage, is always part of your on-page strategy.

Repurpose Content Into Different Formats

Analyze their top keywords, backlinks, and organic performance. Find out what’s working for them and use that intel to boost your own strategy. Yoast makes it super easy to optimize your WordPress site for search engines.

• Get as close as you can to the 150-character limit to maximize space and tell visitors as much as possible about your page.
• Off-page SEO is about link building and other factors you can use to convince search engines about the quality and usefulness of your website.
• After all, providing searchers with relevant and useful information is what search engines need to do every second.
• If you’re trying to rank for a particular keyword, Google will look for it in your URL, too.
• If you’re unfamiliar with crawlability and indexing, here’s a quick explanation of what it is and what it has to do with Google.

Barbora works for SEO tool Spotibo as a search engine specialist and marketer, trying to help users to make on-page web analysis easier and faster. Her biggest passion after SEO is traveling and riding a motorcycle. For example, the page loads too slowly, it doesn’t match search intent, or there are no relevant links that would send the reader to another page. If your focus keyword is “best content marketing strategy for small businesses”, it would be crazy to use it in all the on-page elements mentioned here. So even if you optimize your product page perfectly and create great content, you most probably won’t rank for the keyword “best climbing shoes”. Internal links also tell the search engines what pages are important and how to get there.

A poor mobile design that’s difficult or impossible to read or use will also increase the bounce rate. In general, you can tell how engaged people are with a page based on its bounce rate. If a high percentage of users leave the page without any of those engagements, that’s a bad sign that you need to figure out and fix. There are many tools, free and paid, that you can use to test the loading speed of a specific page on your site. Google’s PageSpeed Insights tool is a good one for quick tests.

Free Keyword Tool

Think of on-page SEO as the digital equivalent of ensuring your store is accurately listed in the reference guide and Google as the help kiosk clerk giving recommendations. With the right information, they can lead to additional traffic and sales for your business—without extra marketing spend. They assist search engines in interpreting the subject and relevance of your content. And because QuestionDB focuses on questions that people ask on Reddit, you can find keyword and topic ideas that most other tools won’t show you. As it turns out, you can ALSO get sitelinks on all sorts of pages… from blog posts to ecommerce category pages.

This includes optimizing your content, the HTML source code of a page, and the site’s overall user experience and performance. Optimized product imagery SEO Anomaly can also drive website traffic to your online store. By making your images SEO-friendly, you’ll help search engines discover your website’s visual content and rank your store’s pages in image search results. Own an online store and still getting to grips with your SEO basics?

With that in mind, it’s time to show you how to make sure that your content keeps Google searchers on your page. But for a keyword like “best smartphones,” people want to make sure they’re about to read something current. Finally, optimize your content to rank in the featured snippet. Most of the time, sites that rank for featured snippets are already ranking on page 1 of results for that query.

Ahrefs lowest pricing tier is the Lite plan, which includes access to the broken link checker, backlink analysis, and some basic reporting features. This can be a perfect plan if you’re an individual site owner or a small business starting with SEO. Although Ahrefs is famous for its comprehensive toolset for SEO, its broken link finder is one of the best out there. On-page SEO tools help you analyze, audit, and manage your websites through different SEO practices.