Join over 3 million smart website owners who use AIOSEO to improve their website search rankings. To improve your Google rankings without getting penalized, learn what activities Google penalizes. In short, avoid black hat SEO techniques like keyword stuffing and link schemes. In addition, it’s crucial to post accurate hours of operation, and update those if/when they change.

What is SEO: A Complete Guide to Search Engine Optimization

Google uses optical character recognition (OCR) to read text in images, such as in Google Photos and Google Lens. We’ve tested this repeatedly with Google Search and confirmed that words in images do get indexed. For effective image SEO, you still need to include descriptive text in all the places mentioned in this guide.

As a result, you’ll see an improvement in your rankings and organic traffic. If you’re working on your search engine optimization, you’ve probably set your site up with Google Analytics. If you haven’t yet, learn how to set it up and use it as soon as possible. With this tool, you can track conversions and sign-ups on your website, as well as keywords, traffic trends, your site’s speed, and many other factors.

Tips for Managing SEO Ranking Fluctuations

The images on your website represent another way to drive organic search traffic. Image SEO can be just as important as optimizing your webpage text. We’d love to help you put together an advertising strategy that will help you get the results you need. Your keyword strategy is at the heart of ranking well on the Google SERP. Ranking well doesn’t mean very much if SEO Anomaly you’re ranking for the wrong keywords. With tools like these, you can track backlinks, flag “toxic” backlinks for removal and generally stay on top of your backlinking strategy.

• When a page doesn’t load and a view backtracks— bounces — it means that your website is not satisfying their needs.
• Adding this gives credit to the license holder and also makes it easy for users to learn how to license the image.
• Optimizing site performance is crucial for boosting user experience and search engine results for your client’s location-specific pages.
• As we all know the recent Facebook updates earlier this year make organic engagement quite difficult.
• These are usually high-value pieces of content like case studies or white papers that provide unique insight.

Where Images Can Now Appear in Google

This helps you identify areas for improvement and refine your strategy to stay ahead of the competition. When writing your guest posts, ensure the content is informative, engaging, and optimized with localized keywords relevant to each location. Include links to your location pages naturally within the content to give readers direct access to your services. Local SEO and online authority depend on high-quality, localized backlinks.