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SEO Audit: How To Analyze Your Site And Boost Your Rankings Step-By-Step

You’ll need to run one using AWT to form the basis of your SEO audit. I’m a studying Marketing Management (AP) at University College Lillebælt i Odense. I’m currently building my marketing career as a junior SEO specialist at Morningscore to improve my SEO skills. To check if your website is well-structured, use Google Analytics to track bounce rates, page views, and improve high-bounce pages.

On the other hand, most of the pages ranking for “best headphones” are blog posts and guides. This indicates that searchers are in learning mode, not buying mode. Most pages ranking for “headphones” are product or category pages. This indicates that searchers are in buying mode, not learning mode.

  • Additionally our team will analyze coding errors, crawlability and accessibility along with analytics reporting to ensure you have the most up-to-date website possible.
  • You could say this process acts as an overall evaluation of a website’s “health” in search.
  • To do an efficient SEO audit, you also need a structured approach.
  • Both metadata and structured data have become increasingly complex in SEO.

Title Tags

With that additional revenue, your company can hire new team members, open a new facility, or even launch a new product or service. These are the results of investing in a comprehensive SEO audit. So, now that you know the answer to the question, “how much does an SEO audit cost? ” and what factors determine the pricing, you might be wondering where you can get your audit. Did you know, for instance, that almost 90 percent of consumers shop with a competitor after a negative UX? You’re losing valuable potential customers and for something unrelated to your product or service.

seo audit

It’s a strategy, and one that’s helped businesses grow their companies, enter new markets, and energize their local economies. SEO Anomaly That’s why WebFX’s SEO audit services provide a recommended SEO strategy, offering guidance on what to do after fixing your SEO issues. Get a quick overview of your sites load speed, and uptime with built-in automation tools. Website monitoring and site load speed features offer a one-step tool to create automation processes for specific time intervals. Check meta tags, keyword density, images, links, hreflang tags, page speed, and others by the SEO extension. Don’t stuff your keyword everywhere… That can actually hurt your SEO.

seo audit

How do I get started with your SEO audit company?

seo audit

People don’t want to enter sites where their information is at risk. Likewise, Google doesn’t rank sites unless they are secure for users. They want users to have a positive experience, so you need a site that loads quickly. People will bail on your pages if they take too long to load, so you’ll want to optimize your site speed to give your audience a good experience. If you have a majority of short-tail keywords, which only contain one or two words, you’ll want to rethink your strategy.

In general, if you have a large number of pages that aren’t being crawled or updated as frequently as you want, you should think about looking to speed up crawling. Having a big crawl budget does not guarantee that you will rank at the top of the SERPs. But if all of your critical pages are not crawled due to crawl budget concerns, it is possible that those pages may not be indexed. An XML sitemap helps Google to navigate all of the important pages on your website. Considering crawlers can’t stop and ask for directions, a sitemap ensures Google has a set of instructions when it comes to crawling and indexing your website. Note that pages will only appear in the search results if they are indexed without any issues.

seo audit

We Figured Out How AI Overviews Work & Built A Tool To Prove It

So I would recommend just using your “main” keyword for each of them. Which is Googler speak for “makes them rank higher for that keyword”. Take the time to make each title and meta description as “clickable” as possible. Now I don’t know about you, but I’m not particularly interested in grabbing search traffic for a privacy policy. We explained why in our complete guide to optimizing meta descriptions.

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