The search engine optimization process involves optimizing each of these core components of search engine algorithms in order to rank higher in the search results. Search results are presented in an ordered list, and the higher up on that list a site can get, the more traffic the site will tend to receive. Only 2-3% of searchers click beyond the first page of search results.

These algorithm updates are still very much a part of SEO Anomaly the SEO field, with Google releasing a new one (or multiple) every year. You can expect this to be a continuous process where search engines adapt to current search behaviour and adjust their algorithms to keep showing users the best results for their search query. SEO best practices are a set of tasks that aim to improve a website’s search engine ranking.

How Search Engines Work

One of the most important factors in local SEO is optimizing your Google Business Profile because Google evaluates and ranks profiles (rather than webpages) in map-based results. According to Semrush Sensor data from September 2024, Google displays images in the top 20 results for over half of U.S. Technical SEO involves improving the technical aspects of your website to enhance its search visibility. If you don’t use SEO, you’re unlikely to rank prominently for relevant terms. This limits your ability to reach new prospects and persuade them to convert.

What part does SEO play in marketing?

Get started now with this five-course series to help you build your skills in marketing, influencing, and data analysis. Learning SEO is all about understanding why it’s important, the strategies involved, and how to apply these strategies to your own website. The good news is that you don’t have to be an SEO expert to start.

• But capturing 92% of the market share, the terms “Google” and “search engine” are synonymous for the intents and purposes of this post.
• The poor URL structure is a big issue in SEO, which may result in your website getting lower ranks.
• There’s plenty of link building techniques, hacks and tips (you can check our big list of 60+ link building techniques for inspiration).
• Content writing is like a story that tells people why they should visit your website.

Other common link building techniques

These are important questions to answer before you start creating content because Google evaluates content relevancy based on how well a page serves search intent. For example, if you sell coffee, SEO can help your website show up on the first page of Google when people search for “buy coffee”. Higher rankings lead to more clicks to your website, and that means more potential customers for your business.