Linking your pages together is useful to both search engines and users. One of the mistakes people make when doing SEO audits is to check the desktop version of a website, forgetting that Google is using the mobile version for crawling, indexing, and ranking. The next step is to use a site audit tool like Semrush Site Audit, Ahrefs Website Audit, Screaming Frog, or others to identify potential issues with your SEO. The next step before doing a deeper analysis is to check your organic traffic.

And unless you redirect these versions properly, Google will consider them completely separate websites. Second, Google started using their mobile-first indexing process a while ago. Firstly, just under 55% of all global traffic is on mobile devices.

Google Helpful Content Ranking Recovery Webinar

You can also compare different time periods, like this month vs. last month, or year over year. And I can see each cluster’s average rank in the SERP, along with how it has changed (whether it’s improving or declining). Let’s say you’re in the travel industry and want to analyze Sandals.com.

• Getting your website to rank in Google is harder and more competitive than ever.
• Your sitemap is what it sounds like — a map of all the main pages on your website.
• So although performance drops do happen, they’re not the panic inducing cliff edge drop-offs that we used to see.
• Broken internal links can destroy the user experience as well, leading to lower engagement and a loss in SEO value.

Traffic

We can research and analyze your current keywords, the rankings of your top pages, the performance of your content, and your progress toward your overall SEO goals. We also use this tool to analyze your competitors and learn how you stack up. We provide complete, comprehensive technical SEO audit analysis to identify SEO Anomaly hidden issues that might be bringing down your Google rankings or preventing your content from being fully indexed. Checking your presence in SERP features helps you understand how your content is being displayed and perceived in search results.

But everyone has preferences for design and workflow so you may find some to be a better fit. With a manual SEO audit, an SEO professional will check many of the same elements in an automated audit plus factors that software can’t test. SEO Analyzer also has a lifetime option that lets you access the tool forever with a one-time payment. This costs $290 for the Individual plan and $490 for the Business plan. The tool also has a section for site speed that shows the average time it takes for your top pages to load.

Identifying SEO Skill and Resource Gaps

Inspect your sitemap in Google Search Console to make sure it’s correctly configured and free of errors. A well-structured sitemap improves indexing efficiency and make sure all important pages are discoverable. An SEO audit is essential for maintaining and improving the website’s search engine performance. By systematically analyzing technical and content-related aspects, one can identify issues that are hindering your rankings and make adjustments. This guide walks you through the key steps of performing an SEO audit and make sure your website remains optimized for search engines.