It would make no sense to get tons of links from Russian, China or other parts of the world. Google started to highlight dates in search results, especially for searches where dates matter. Google looks at how often you are publishing new content on your website and if you are updating old content. They use this metric to determine if your website is still alive and give a lot of credit to sites that frequently publish articles. Many studies have proved that the longer your content is, the better it will rank in Google. To determine the quality and relevancy of a website, Google uses more than 200 metrics.

Helpful content system

“In turn, Google’s algorithm can and will continue to recommend the website as a valuable resource,” Gonzales explains. It’s also important to follow Google’s E-E-A-T guidelines (expertise, experience, authoritativeness, and trustworthiness). To rank at the top of search results, content should reflect all four of these elements. Google Keyword Planner is a free keyword research tool from Google. On-page SEO is where you make changes to the content of a page to help it rank higher on organic search results.

Track Your Results With The Google Search Console

• Keyword difficulty measures how challenging it is to rank for a specific term.
• In Google Search Console’s “Crawl Error” report, there is a tab dedicated to these errors.
• To be honest, for your users’ sake, you should probably be doing this anyway to ensure you provide the most value.
• As technology and trends develop, so does the user’s idea of valuable content.
• Even small differences — like using “St.” on your website but “Street” on your Google Business Profile — can create confusion with search engines and hurt your rankings.

Mueller next introduced the topic of the quality raters guidelines and how it’s important for SEOs and publishers to read. In fact, he calls it important and encourages anyone concerned about ranking better to at least give it a scan for topics that may be important to the individual. In one case, a retail client faced strong competition but managed to improve product descriptions and incorporate customer reviews effectively. Gradually, as each KPI improved, their rankings and conversions rose noticeably.

A simple structure, without too many subdirectories, can aid Google crawlers in indexing your website and its pages. You should start by picking a WordPress theme that is mobile responsive. To easily check your website loading speed in WordPress, you can use the MonsterInsights Site Speed report. For example, if someone searches for the best WordPress plugins, the top results are mostly listicles. The authors and Google believe that these searchers want to compare and likely install a new WordPress plugin. In spite of that average, there’s no way to write SEO Anomaly the “perfect” number of words.

Understanding Search Intent for Content Optimization

Consider using a site speed optimization solution that can serve pages instantly by predicting user behavior to preload them in advance. This can minimize wait times and align sites with Google’s page speed standards, supporting user satisfaction and SEO performance. Use descriptive file names that include relevant keywords to maximize the positive impact of your alt text. Ensure that your business name, address, and phone number (NAP) are consistent across all online platforms, including your website, social media profiles, directories, and local listings. Above all, you should take care to avoid “black hat” SEO practices, which are dishonest or unethical attempts to game search algorithms and artificially boost rankings.

The higher a page ranks, the more visibility and traffic it can attract, making SEO an important part of the strategy for digital marketing and for the growth of your business. In the past, many website owners tried to improve their website’s ranking by repeating or including various keywords on their pages without any context or additional value. The search engine tries to understand the content on your webpage and determine whether or not it might be relevant for some particular search query.