From keyword research to technical SEO to link building, we’ll talk about how you can supercharge your SEO strategy across the board. By improving the on-page SEO for your content, you can increase your keyword rankings in Google because the search engine crawler will understand which queries to match your pages with. Here’s a list of the top SEO strategy templates you can use to improve your search engine optimization. Each SEO action plan is free to download and use for your own website. Learn how to boost Google search rankings by using first-party data, zero-party data, and automated audience insights in your content strategy. Keywords are phrases that are commonly searched for on Google, Bing, etc. and they are a crucial part of determining your website’s rankings.

• It’s important to focus on long-tail keywords, which are more specific and typically less competitive than short, broad terms.
• If you have business partners or are a member of certain organizations, they could also be great opportunities to tap.
• But instead of publishing guest posts, you appear on podcasts in your niche.
• A click is a user action that signifies a visitor found your link in the search results and chose to visit your website.
• Use internal links strategically by directing people (and crawlers) to your most important pages, such as product or service pages.

If they are your business supplier or vendor, you can even agree to do a case study about your engagement. When done correctly, local SEO can boost local awareness about your business and bring the locals a step closer to conversion. I hope you enjoyed this guide answering the question about what is SEO strategy and plan. Learn more about off-page SEO here or download our complete off-page SEO checklist and template that’s available in PDF, Excel, and Google Sheet formats. Once you determine that, then we can move on to specifically answering the question about what are SEO strategies you can use for your site.

Pay attention to Google algorithm updates

Introduce new sources as needed, make additions and modifications, and maintain your content engaging for your audience. Improve your site’s discoverability for the most important searches by optimizing everything from headings and image alt tags to titles and meta descriptions. Setting goals and key performance indicators (KPIs) allows you to analyze performance and determine whether adjustments are required. So, a great SEO strategy, provided by an expert SEO service provider, can help you create brand awareness and trust among current and future clients. Sign up for Help a B2B Writer and you will get a daily digest of reporter requests right to your email. When a lead matches your brand, reach out to the email address provided and pitch a story.

How can I optimize title tags and meta descriptions for long-tail keywords?

All these analytics will help you understand the effectiveness of your campaign and how people interact with your business. When it comes to SEO campaign management, it’s important to track your strategy’s performance. You don’t want to invest time, money, and effort into a campaign if you aren’t continually improving your campaign to make the most of your investment. By filling out your profile thoroughly, you’ll help your audience feel more informed about your business. When your audience knows more about your business, they can better determine if you’re a good fit for their needs. When it comes to SEO planing, user-focused design is one of the most critical components of your SEO marketing strategy.

And when people land on their articles, they become aware of Calm’s meditation app. If we dissect a bit further, we can see BHS Links that they rank for a lot of pain points keywords. Like, it’s never been more relevant with the rise of AI-generated slop and the rise of AI search with ChatGPT and Perplexity. Once claimed, the information you add to your business profile can show up in Google’s search results and in Google Maps. Then follow the steps in the resource below to update these posts.